The U.S. market, which is the largest in the world, is also the most difficult for non-American audiovisual products and services to access. European, African, Asian and Latin American films account for only 5% of the market in the United States. As for music, U.S. artists lord over the market with a 92% share. In recent years, British artists have seen their market share melt away like snow in April: it is currently down to 6%, compared with 30% just under 15 years ago, in spite of the fact that three of the five record giants – namely Universal, Bertelsmann and EMI – are European. In contrast with the situation in the United States, the European market is an example of openness to cultural influences from abroad. Nevertheless, Europeans are being accused of protectionism.
To read more... http://www.kernnet.com/kea/news/news06_en.pdf
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