European audiovisual policy should have a triple aim: - to enable producers to carry out their creative vision (without losing sight of business and market imperatives); - to promote access to the market (in particular the emerging digital market) at non-discriminatory terms; - to promote Europe and its wider policy goals in terms of the Lisbon strategy, competitiveness and social and economic inclusion.
Audiovisual remains one of the best means to share our European values with the rest of the world: freedom, democracy, equality, justice, solidarity. The moving image contributes more to intercultural dialogue, mutual understanding and integration than speeches. The TWF Directive revision is the opportunity to make EU policy relevant to the needs of the sector. It is about rebuilding confidence in the institutions and asserting their credibility. Europe is more than one single market; it is a common social and cultural heritage that deserves to be promoted in all its diversity.
