The Impact of Culture on Creativity

These days creativity seems to be everywhere. The term has turned into a catch phrase, used in the media, in policy statements and in academic literature. Creativity consequently means different things to different people. You can be a creative accountant or a creative football player. Likewise, management literature has turned creativity into an essential means to stimulate productivity in the work place. As a result, the notion of creativity has become ubiquitous and has lately been used to describe vaguely defined capacities that are attributed to creative people. A more tangible notion of the concept of creativity and an assessment of its relationship with the European cultural sphere is therefore required.