Creative partnership sounds very much like a marketing or religious slogan, the promise of a better world where “creativity” mingles with altruistic behaviours “partnership”. Both words “creative” and “partnership” trigger positive feelings in our mind. They make a promising combination.
Creative refers to the world of Creation which is after all the domain of the Gods.
Partnership refers to collusion, empathy, altruistic and social behaviours (as opposed to egoistic or selfish conducts).
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