"A la mode à la mode" - From Paris Fashion Week to Beijing "Chic"
(chinese version scroll down)
The Paris Fashion Week is a highlight in the fashion calendar. Thousands of brands, creative designers, sellers and buyers and trade associations from throughout the world occupy various parts of the French capital to talk business, new trends and future stars. The fashion industry is a huge global enterprise and one of the European flagship industries whether in haute couture or prêt-à–porter (ready-to-wear). This success is built on a respect for tradition, craftsmanship and creativity. Creators are the driving force behind an industry that calls on consumers’ hedonism, desire to emulate others or to celebrate their own individual identities.
Chinese cities, garment industries and fashion associations are keen to associate with European fashion designers and brands. I went to Paris keen to ascertain how China was represented at the Paris Fashion Week.